“Looky looky looky, it’s Crumbl Cookie. Crumbl Cookie for life, Crumbl Cookie!” This jingle has made its way across countless social media platforms, TikTok especially. However, this song wasn’t made by the Crumbl Cookie Company. Fans came up with the song to show their love for the sweet treats that Crumbl provides – but what is so great about these cookies? Why are they so popular?

There are so many reasons people would love these cookies aside from their delicious taste. For starters, Crumbl keeps its customers on their toes week after week, offering a new set of flavors each week. Society likes change. Every single day society as a whole progresses further. So, Crumbl understands this “demand for change” and provides plenty of variety from week to week and among the 6 flavors within a single week. Better yet, recently Crumbl has gone from 6 weekly flavors to 8 weekly flavors, giving customers even more desserts to choose from. Regardless of their name, Crumbl Cookies makes more than just cookies. They offer cheesecakes, pies, cakes, and so many other desserts. What if someone doesn’t like the flavors for a week? Crumbl does keep some consistency in their weekly cookie variety by offering either milk chocolate chip or semi-sweet chocolate chunk cookies for the people who would prefer a more simple or classic cookie.

Aside from their wide variety of countless desserts, Crumbl also appeals to their consumers with the presentation of their cookies. Each cookie is about 5 inches in diameter. With that kind of size and the price for a single cookie being $4.49, many people would say that you get your money’s worth. almost always looks just like the picture used to advertise. The precisely placed icing and toppings really bring together the entire cookie. Then, they’re placed in a pink-colored box to seal the pleasant experience. When it comes to the inside of the store itself, the walls, floors, and counters are all a bright white aside from a pink accent wall on the side, decorated with a smiling face. Pink and white are both often associated with happiness or love, so this choice of colors maintains a light-hearted and lively atmosphere throughout the entire store, ensuring the customers will walk out of the door with an overall positive outlook on the entire experience.

With mouthwatering tastes, sizable portions, precise presentation, and a delightful atmosphere, Crumbl continues to grow more and more popular and with that acquire more and more revenue. Some may say, “You’re wasting your money.” or “It isn’t worth it.” They’re entitled to that opinion. Crumbl isn’t for everybody and that’s just the way the cookie crumbles.